How to make money on social media?

If you are wondering how to make money on social media, take advantage of our exclusive tips.

Tips to make money on social media

1. Sell new or used products

Selling new or used products is one of the most efficient and democratic ways to make money on social media.

On Facebook you can use Facebook Marketplace to sell products throughout country as an individual or legal entity.

On Instagram, you can use Instagram Shopping to advertise new or used items in your catalog.

You can buy some products wholesale, like clothes and accessories, for example, and start selling on social media to make an extra income.

2. Open an online store

If you want to go a step further in sales through social networks, you can open a virtual store with a CNPJ.

In this case, you can take the opportunity to create a professional store on Facebook or Instagram, increasing the reach of customers on the internet.

You still have the ad features of Facebook Ads and Instagram Ads to promote your products and sell more.

Additionally, on YouTube, Partner Program participants can create a shelf of channel-exclusive products to sell to fans.

Another option to sell products professionally is Pinterest Shopping.

3. Work as an affiliate to make money on social media

Another option on how to make money on social media is to join an affiliate program.

It works like this: you become an affiliate of a digital product, which can be a course, e-book, tutorial or other material, and you earn a commission per sale or clicks on the promotion link of this product.

That way, you can use social media to promote the product link to the info producers’ target audience and earn money from sales.

4. Partner with companies

For users who have reached the status of digital influencers, the way to make money on social media is to partner with companies.

In this case, you receive products, services and payments (fixed or variable) to advertise products of a certain brand with an interest in your audience.

Of course, for that, you need to have a considerable number of followers (from 10 thousand) and content that generates high engagement on platforms such as Instagram, Facebook, YouTube, Twitter and TikTok.

5. Earn from watching videos

For those who produce online content, it is possible to earn money from video views.

The platform known for this type of monetization is YouTube, which pays the most popular users from a certain number of views.

In this case, the values ​​are not disclosed by the company, but there are reports of digital influencers who earn up to US$ 4 thousand (about R$ 20,730 in 2022) for 1 million views.

Instagram also recently announced the monetization of Reels, the up to 90-second videos released on the platform.

According to the announcement, the amounts paid will be as follows:

  • 50 thousand views: US$ 125 (about R$ 647 in 2022);
  • 150 thousand views: US$ 375 (about R$ 1,943 in 2022);
  • 200 thousand views: US$ 500 (about R$ 2,591 in 2022).

Again, this method of how to make money on social media is only for profiles with a lot of followers and views.

6. Make live broadcasts (lives)

On Instagram and Facebook, users can buy special stamps to interact with during their lives with prices up to US$ 4.99 (about R$ 25 in 2022).

Another feature of Meta’s social networks is the stars that can be sent by users during their lives. For each star, the content creator earns $0.01 (about $0.05 in 2022).

The advantage is that the revenue from the stamps is entirely directed to the content creator.

On YouTube, live content creators receive payments from badges called Super Chat and Super Stickers.

These features are paid for by channel subscribers, as they make their profiles visible in the live stream chat.

TikTok has a similar feature that allows users to send “gifts” to the creator during the live, which are paid for in the social network’s own currency (TikTok Coin).

7. Organize online events

Twitter now makes it possible to create paid online events on Twitter Espaços, a feature that allows you to create rooms with live audio on the platform.

The new feature is called “ Ticketed Spaces ” and is gradually being made available to content creators.

Basically, you can create an audio room for an exclusive event and charge tickets from $1 to $999.

This resource is aimed at influencers who already have a specific audience or even professionals who want to hold workshops and transmit knowledge in their area of ​​expertise.

8. Run ads on your content 

Users who frequently create content on some social networks can earn money by running ads from various brands in their publications.

On YouTube, for example, users who are part of the Affiliate Program can run ads on their videos and get paid for doing so.

There are four types of ads: 5-second skippable, 15- or 20-second non-skippable, bumper-type and image overlay.

In this case, the video creator keeps 55% of the ad revenue, depending on the performance of the publication.

To start making money on YouTube, you must have at least 1,000 subscribers and 4,000 watch hours in the previous year, plus a Google AdSense account linked to the user.

9. Offer exclusive content subscriptions

On YouTube, partner users can create channel clubs where members pay a monthly fee to access exclusive content and benefits.

In addition, the channel owner receives a portion of the subscription fee from YouTube Premium users when they watch the created content.

Twitter has Super Follows, which also works as a subscription club for the most engaged followers, who are willing to pay for exclusive content (in this case, bonus tweets).

10. Promote your services to make money on social media

Finally, if you provide a service as a self-employed or self-employed professional, it is worth using social media to reach more customers and increase your income.

For example, creative professionals such as copywriters, designers and illustrators offer their services on multiple platforms.

A useful channel for this is Facebook groups, as there are communities specifically focused on locally offered services.

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